On-Page SEO Techniques are listed in no particular order. As long as you cover all the points the order you cover them in doesn’t really matter.

SEO friendly permalink URLs

Your SEO friendly URLs should be short and keyword rich so do not use dynamically generated addresses such as yoursite.com/page.php?is=11874. If you look at this page’s URL you can see that it uses keyword rich URL that is relevant to this article you are reading now. Make sure that your URL keywords match your article keywords. If they don’t then the search engines will see it as attempted spamming. Bare in mind that the first 3 words in a URL are given the most weight and you should not have more than 5.

Keyword rich Title tag

Title tag is the most important point you must optimise with your keywords. Your title should start with main keywords followed by whatever else is relevant. If your page is about web design then your tag should start with web design followed by “London” or whatever area you cover. If you start your title with your main keyword you will probably rank higher than your competitors, that’s if they used the same keyword in the middle of the title. For long tail versions of your keyword, you can always use words such as place name, year, and adjectives related to your title.

For example if you page is about IT Support then your longtail word can be any of the following: London, online, tips, affordable etc . You get the idea?

Fancy graphics and videos

Never underestimate the power of graphics. Always insert fancy related images into your site. It not only looks good but it breaks down your sections and content making it easier to read. Graphics and videos increase time spent on site which will help you lower your bounce rate.

Use outbound links when you can

Never be afraid to link to other sites if they are relevant to your page’s topic. Of course, you won’t be linking to your competitors but if you link to Wikipedia and other authority sites you help Google decide what’s your page about and how relevant it is.

Where to insert your keywords?

Your keywords should appear in the first two paragraphs of the page. Don’t forget to use the H1 tag for keyword rich article headings and H2 for subheadings. Your page should contain at least 300 words in order to stand a chance of ranking but generally, the more content you have the better. If you are trying to rank for a highly competitive keyword then aim for at least 1500 words. Make sure to break it down with sections and images or no one will read it and your bounce rate will go up instead of down.

Site speed is important

Page loading speed can have a huge impact on your ranking. Always test your website loading speed and improve it by optimising your CSS, js and HTML files. If you use WordPress or Joomla then there are a number of really good plugins available for caching and minifying. Test your page speed here and see how your site preforms.

Going social

Social sharing may not be for every business but do not ignore it. Always use social sharing buttons on your pages. Social sharing is free advertising so don’t miss out on free traffic and brand awareness. Create  Facebook, Google+ and Twitter pages for your business. Once you are up and running on social media sites give us a like on Facebook, follow us on Twitter or add us to your circles on Google+

Inner linking

Always link to your other pages, it will help you slash your bounce rate and improve ranking for those anchored keywords.

I’m wondering what other people think about On-Page SEO Techniques. Feel free to let me know in the comments below.

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Nenad Rajsic

Nenad is an IT consultant who helps SMEs with technology and online presence. He has years of experience with systems and networks, web design and technologies, SEO and social media marketing.

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